Adam Ladd is a Cincinnati-based designer with a wealth of experience in the field of professional design, including graphic design, art direction, logo design, branding, print design, and type design. His work tends to largely favor vintage aesthetics, and over the years he’s seen a great deal of success in his career. His work has been licensed by major companies that include Trader Joe’s, Harley-Davidson, Disney, and Penguin Random House.
Adam also likes to share his work process and knowledge of his field with others, writing blog posts relating to his work and also creating videos about graphic design. He’s been featured in a number of books and publications, as well.
With a strong background in graphic design and branding, Adam really understands the needs of graphic designers when it comes to fonts. He strives to provide innovative type designs that offer a high degree of flexibility, giving graphic designers a lot to work with.
One of his more recent releases on YouWorkForThem is Neato Serif, a hand-drawn serif font that fully embraces its eccentricity. Described by Adam as “quirky,” Neato Serif offers a classic architecture with a playful, casual style. It’s totally laid back and just a little rough around the edges, adding a weathered, vintage appeal to its structure. Neato Serif blends the elegance of timeless serif letterforms and ball terminals with the spontaneity of hand lettering, and what emerged is a font that’s fun and organic.
The 70s vibe of Neato Serif is available in regular and italic, and it’s a fantastic choice for book covers, posters, headlines, titles, advertising, product packaging, logos, branding, and identity projects. The slightly condensed posture of Neato Serif makes it especially appropriate for design projects that need to capitalize on vertical space.
Neato Serif is packed with additional features that include fractions, discretionary ligatures, standard ligatures, ordinals, stylistic alternates, and swash for greater design flexibility. Its multilingual support is extensive, covering Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin, Dutch, and Igbo Onwu for far-reaching global accessibility and international design applications.
Adam Ladd currently offers 13 products through YouWorkForThem, a range of handcrafted script and display fonts to suit a wide variety of design projects with a vintage flair. Visit his portfolio to view the rest of his work and bookmark it so you won’t miss any of his upcoming additions!