Organic is “in” and the trend shows no signs of stopping. Everything is organic these days, from whole foods, to cosmetics, to fabrics … consumers around the world flock to natural products because they’re wholesome and free of additives. They’re fresh and instantly more appealing than anything that’s been “processed.” And if we believe everything we read in the news, they’re generally better for us. When it comes to designing for the organic industry, handwritten fonts have a tendency to convey a “natural” vibe with the greatest ease.
One of YouWorkForThem’s latest releases is YWFT Crew, a casual, handwritten sans serif with a subdued urbanized attitude. Even city dwellers love organically grown produce and wholesome product ingredients; Crew seamlessly blends the laid-back attitude of country life with the stylish posture of urbanites. Its upright and no-nonsense architecture is unassuming and comfortable in its own skin, serving up carefree clarity in every message it conveys.
Crew is particularly well-suited to designs centered around the organic food industry and natural cosmetics. It’s ideal for product packaging and details, advertising, logos, signage, displays, branding, greeting cards, labels, and social media imagery, and it’s also friendly enough to find itself at home in children’s books.
YWFT Crew offers discretionary ligatures and fractions, making it ideal for ingredient lists or recipe cards, and its multilingual support is extensive, covering Basic Latin, Western European, Euro, Baltic, Turkish, Central European, Romanian, Vietnamese, Pan African Latin, Pinyin, and Igbo Onwu for incredible accessibility.
Right now through September 30, 2017, Crew is on sale for 50% off of its regular price so it’s a great time to add this one to your collection!
YouWorkForThem is the Original Creative Marketplace, created by graphic designers for graphic designers. We have a portfolio of more than 100 products suited to a variety of design projects so check us out and check back often for new additions!