In the world of type design, and specifically Latin American type design, LatinoType has established itself as one of the foremost typography coalitions. Miguel Hernández, Luciano Vergara, and Daniel Hernández are the talented designers and typographers behind LatinoType, Chile’s first digital type foundry.

LatinoType infuses its work with the deeply-rooted cultural influences of its native South America, yet it effortlessly complements the work of contemporary graphic designers around the world. In their effort to further propel the typography of Latin America, LatinoType collaborates with graphic designers to produce new work and they are staunch proponents of educational workshops, a medium that allows them to share their own experiences in the field of type design.

LatinoType’s mantra hails from Pablo Picasso, who famously observed, “Inspiration exists, but it has to find you working.” One thing is certain: these men are always working on something, evidenced by their ever-growing portfolio of work, and from where we’re standing, their inspiration must be infallible.

One of their most recent releases is Trenda, a geometric sans serif designed by Daniel Hernández and Paula Nazal. Based on the uppercase lettering of Trend, Trenda carries a slightly wider stance that brings a more stylish — and dare we say, trendy — approach to its presentation. Trenda is bold and self-assured, with a confident structure that’s built to leave a lasting impression wherever it goes.

Trenda is absolutely exquisite in contemporary product packaging, branding, identity, and logo design. Its heavier weights are well-suited for advertising and attention-grabbing headlines, while its lighter weights serve well as body text for editorial content, publishing, and mobile applications. When used in a visual presentation, website design, or corporate identity, the full range of the Trenda family offers total cohesion throughout a singular design theme.

Trenda is available in eight weights that range from Thin to Black with corresponding italics for each. It features capitals to small caps, case sensitive forms, fractions, standard ligatures, small caps, and stylistic alternates for incredibly versatility. Trenda’s multilingual support extends to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin, Dutch, and Afrikaans to cover more than 200 languages for exceptional global accessibility.

LatinoType currently has a collection of 135 type designs available at YouWorkForThem but that list continues to grow over time. Be sure to visit their portfolio, and bookmark it so you won’t miss any of their new additions!