2012: Some folks think we’re in for a change on 12/21. Some folks are all about the 1-2. And for others, 2112 is the jam. In the end, it’s all about the numbers–and we have some big ones to share.
Between YWFT and Nanamee, we now offer over 50,000 stock designs for sale. We showcase 127 of the best type foundries in the world, from 27 different countries, and we hand-pick each typeface design–over 12,000 of them. That’s a big number for us, since we only carried about 300 fonts two years ago. Also, the number 10 is significant, as we are about to reach our 10th year of business this summer. There’s also 3–the factor our business has increased by since January, 2010. Finally, the number 1 is big for us–as in first. YWFT were first to market with the wide range of powerful type testing capabilities of our TypeBrowser™ suite, and first to offer a large collection of fonts available for mobile apps and ebooks via extended licensing right in the shopping cart.
Since I took over as sole Creative Director in 2010, I have experienced the best years of my career working to bring these numbers to fruition, and I couldn’t have done it without you–our customers. So I want to say thank you, by offering our biggest font sale ever. In fact, this might be ANYONE’S biggest font sale ever.
Starting on January 9, and running until February 1st, all YWFT-designed fonts are 50% off! We have never offered discounts of this magnitude on our YWFT designs–all 140 of them.
Go forth…go forth and save!
Again, thank you!
Michael Paul Young
Creative Director
Adam Bognar sent us this short he and Benjamin Taft put together of their latest travels, which has a nice use of YWFT Hannah in the titles. Great video guys, but next time you better invite us along as well!
Join us in welcoming our latest Type Foundry to YouWorkForThem, Outside The Line (OTL). Hailing from the USA, OTL has created numerous icon fonts that have gone on to win prestigious type awards from organizations like U&lc. For this month only, enjoy seven select OTL titles marked 25% OFF the regular price.
By now, everyone is aware of OpenType and its two main benefits; cross-platform compatibility, and its ability to support widely expanded character sets and layout features. It’s the second one that we want to spotlight here, to show you the real power of the format. Additionally, it has come to our attention that
some designers might not know why in some releases it is worth the extra cost. A perfect example of this is the difference between Underware’s Liza Pro and Liza Standard releases.
If you compare the two prices (single weights) you will see that
Liza Std is $60, while
Liza Pro is $90. The fonts may appear to be identical at a glance, but in reality they are completely different. The differences lie in the details and the way they function. The power of Liza Pro comes from the mad chops that the Dutch gangsters at Underware put into its execution, allowing different combinations to behave in remarkably different ways–almost as if the font understands what you want before you do. The numbers tell the tale: Liza Std only has 387 glyphs, while Liza Pro has more than three times that, at 1,105 glyphs. If you need a standard, simple script font, than Liza Std will do you just fine. But if you want a dynamic script that is full of life and potential, Liza Pro is more than worth the few extra ducats. Watch the video above, and the difference quickly becomes apparent. You will notice Liza Pro (top) will “intelligently” change and adjust to the best visual flow of your letter combinations, whereas Liza Std, while still beautiful, is preset in its ways.
All of the OpenType features shown in the video above can be executed in any major graphic application like Adobe Photoshop or Illustrator.
Oh, the times they have a-changed since we wrote last year’s Top 10 Fonts post! (Wow, has it really been a year already?) There’s an old Japanese Proverb that states, “beginning is easy — continuing is hard.” A year ago, YouWorkForThem had seen its eighth birthday, and some parts of the shop were getting dusty. And so we started anew, with new design leadership, a deeper focus on our mission, and a plan to finish out our first decade by growing substantially. Read more…
What happens when you explore type without the typographer’s eye in mind? What happens when you take type out of the centuries old, black and white, static world of type specimens?
CDKVW is a YouWorkForThem short that takes five various fonts into the depths of the unknown and against various natural elements. Composed and filmed with similar methods from our Type in Water/Ice projects, the final CDKVW clips were taken back into the computer and shredded even more. The final result borders on the somewhat absurd, leaving us with an intrigue of what is to come on the next exploration.
The Fonts in CDKVW
Cider, Dubby, Knul, Vow, Wyld
Credits
YouWorkForThem
Copyright ® 2010 YouWorkForThem, Inc
Design, Animation & Audio: Jackkrit Anantakul
Creative Director: Michael Paul Young
This has been making the type world rounds lately, U&lc has started posted some free PDF downloads of old back issues. They are not the best scans (did they scan these during a Christmas office party?) but they are free, available in high resolution, and did we mention free? Grab em while they are hot, and enjoy the type insanity.
Hi-Res Downloads:
Volume 1–1.pdf
Volume 1–2.pdf
Volume 1–3.pdf
It has been awhile since we blogged a site, this kind of happens when you have 4000 fonts in your ‘new products to post’ que. But the crew from Numero 10 emailed us the other day to let us know about their new portfolio, and we must say it is amazingly nice. Be sure to check out the A4+++ Réclames Peintes project for a beautiful approach to hand painted sign-artwork with modern brands like Smirnoff and Nescafe.
Cumulus and Foam has been making the press rounds lately with mentions in Print Magazine, It’s Nice That, Selectism, and linkage on NOTCOT, Unstrung, and involved in a so-called debate on QBN of what is considered beautiful. As well, our Behance project for C&F was featured on their front page this past week and jumped to over 200 thumbs up! It’s been a great start for this strange little creature and we look forward to what else will arise from its birth.
Don’t forget, if you use C&F and want to share the results, stop on by it’s Facebook page and share.
When Stefan Kjartansson first sent us Cumulus and Foam, we asked him what sort of conceptual keywords would he attach to his beautiful monster. He gave us terms like Abortion, Brothels, Rabies, Fake Orgasms, Bacteria, Victorian Wigs & Cappuccino Froth as things that inspired the design. Today we took those original keywords as our inspiration and designed special font showings just for our Behance page. (Cumulus and Foam on Behance)
We would like to take a quick breather right now to announce some new font designers on the site. First, over the next few weeks/months we will be adding designs from the massive collection of Intellecta Design, a Brazilian type foundry focused on remastering found and antique type. Second, another Brazilian foundry by the name of BRtype has currently added six unique designs to the library. Last but not least, Rui Abreu (Portugal) has joined our site and started by added his modern design Gesta to our library.
We are currently in the works of adding even more new foundries over the next few months. As well, we have hundreds of fonts (from designers like P22 and Sudtipos) waiting to be added to our library as we speak. Keep a close watch via our newsletter, Facebook, and Twitter to be notified of when these new items are posted.
We are proud to announce two more amazing type foundries have joined our library, say hello to TipografiaRamis & Positype. Launching with over 20+ fonts between the two of them, they bring us amazing new scripts, serifs and sans-serifs. We are very excited to have these two designers join us and we look forward to posting more from them in the coming months.
Read more…
