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An Organic, Playful Approach To Helvetica: YWFT HLLVTKA Round

Designed by Max Miedinger with the assistance of Eduard Hoffmann, Helvetica is one of the most familiar and oft-used type designs in the world. Released in 1957, it has inspired countless type designs in the decades that followed, but never has the world seen one quite like YWFT HLLVTKA Round. Initially drawn by hand a…


Studio Sans: A Fresh Sans Serif From A New Studio

Michael Chereda began an exploration into typography in 2012, in large part to develop the specific design elements he found lacking in the designs that were already available on the market. “I always wanted to improve something, change it, make it for myself,” Michael told us. At the time, he was not yet skilled in…


A Beautiful Geometric Sans That Really Turns Up The Contrast: BW Gradual

Established by Alberto Romanos in 2014, Branding With Type is a studio with a heavy emphasis on branding and identity. Much of Alberto’s career has focused on those specific industry demands, and he has certainly excelled in his field. He thoroughly understands the vital role of smart type design in successful branding campaigns, always managing…


Clean Legibility And A Warm Character: Segaon

Hyun-Seung Lee is a type designer who began his own type foundry, cretype, in 2017. A relatively new designer to YouWorkForThem, one of Lee’s most recent releases is Segaon. This humanist sans serif family is architecturally pristine with a sincere and friendly character. Crisp legibility and ideal letter spacing make Segaon a beautiful choice in…



A Bold, Intense Sans Serif From Connary Fagan: Integral CF

With considerable experience in art direction, type design, illustration, identity, web design, and UI design, Connary Fagan is a graphic designer and typographer who has mastered the art of quality type design. “As a designer, I noticed early on how much typography affected the quality of my work,” Connary told us. In the beginning, he…




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