licensing

Fonts Hand-Crafted For Craft Beer: YouWorkforThem and Starr Hill Brewery

Virginia-based Starr Hill Brewery’s flagship lineup of year-round beers includes a range of styles that showcase their passion for crafting delicious, world-class beer. With twelve striking products that feature individualized, personality-filled label art, Starr Hill needed a font to title their beers that speaks with all of the craft-filled power of the glorious liquid inside,…


Now That’s Convenient: Yellow Design Studio’s Sucrose Now Starring at 7-Eleven

7-Eleven has been a leader in the convenience store space for decades, and their branding has always been bold and impactful. Their latest choice to carry that weight as their primary branding element is Yellow Design Studio’s angular font powerhouse: the unstoppable Sucrose. Throughout 7-Eleven’s more than 8,000 stores in the United States, you can…


Unique, Powerful Fonts For World-Class Products and Marketing: Aveda Chooses YouWorkForThem

Aveda is known worldwide for their natural, sustainable health and beauty products, and their marketing and packaging designs are just as impactful as their esteem in the marketplace. With well-established branding that is already familiar to their millions of customers around the globe, they need to carefully choose complementary additions to their visual “family,” and…


Internationally Recognized, Delicious & Homemade Goods: IHOP, Yellow Design Studio & YWFT

IHOP is to pancakes what Yellow Design Studio is to fonts: handmade, signature and recognized everywhere. When they sought to re-imagine their marketing and branding across their restaurants around the world, IHOP chose the global standard for the food and beverage space: Thirsty Script, from Yellow Design Studio. As they describe themselves, IHOP is “…your…


Delicious And Hand-Made: YWFT Absent Grotesque and 21st Amendment Brewery

After the master brewers at 21st Amendment Brewery had perfected their delicious creations, they needed to showcase them in artwork that was just as hand-made and detailed as their beer, and that led them to discover the perfect imperfection of YWFT Absent Grotesque from YouWorkForThem. This hand-drawn font was a fitting parallel to the brewing…


HP Chooses YouWorkForThem Custom Font Licensing for Pinterest Campaign

The Los Angeles-based agency IN GOOD CO contacted us with an interesting license extension request, involving a campaign that would allow for HP’s Pinterest followers to download and print individual letters to use as wall art in their home or office. Working closely with IN GOOD CO, YouWorkForThem quoted multiple fonts for HP to choose…


GO VEGGIE Rebrands With Distressed Fonts From Yellow Design Studio

GO VEGGIE makes a variety of lactose-free, vegan cheese products with more calcium, equivalent protein, less fat and less calories than ordinary cheese. When the Healthier Way to Love Cheese™ decided to rebrand their packaging and overall visual brand, they chose to base their mark on the hand drawn Eveleth font, while using the complementary…



How Poor-Quality Photos Ruin Your Design (And Where to Get Good Ones)

With photo sharing platforms like Instagram boasting over 75 million active users each day, let alone the rest of social media and the larger internet, it’s no secret that the value of a picture has far exceeded a thousand words. As designers of such destinations, you seek to engage and inform your audience, whether you’ve…

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