2012: Some folks think we’re in for a change on 12/21. Some folks are all about the 1-2. And for others, 2112 is the jam. In the end, it’s all about the numbers–and we have some big ones to share.
Between YWFT and Nanamee, we now offer over 50,000 stock designs for sale. We showcase 127 of the best type foundries in the world, from 27 different countries, and we hand-pick each typeface design–over 12,000 of them. That’s a big number for us, since we only carried about 300 fonts two years ago. Also, the number 10 is significant, as we are about to reach our 10th year of business this summer. There’s also 3–the factor our business has increased by since January, 2010. Finally, the number 1 is big for us–as in first. YWFT were first to market with the wide range of powerful type testing capabilities of our TypeBrowser™ suite, and first to offer a large collection of fonts available for mobile apps and ebooks via extended licensing right in the shopping cart.
Since I took over as sole Creative Director in 2010, I have experienced the best years of my career working to bring these numbers to fruition, and I couldn’t have done it without you–our customers. So I want to say thank you, by offering our biggest font sale ever. In fact, this might be ANYONE’S biggest font sale ever.
Starting on January 9, and running until February 1st, all YWFT-designed fonts are 50% off! We have never offered discounts of this magnitude on our YWFT designs–all 140 of them.
Adam Bognar sent us this short he and Benjamin Taft put together of their latest travels, which has a nice use of YWFT Hannah in the titles. Great video guys, but next time you better invite us along as well!
Join us in welcoming our latest Type Foundry to YouWorkForThem, Outside The Line (OTL). Hailing from the USA, OTL has created numerous icon fonts that have gone on to win prestigious type awards from organizations like U&lc. For this month only, enjoy seven select OTL titles marked 25% OFF the regular price.
By now, everyone is aware of OpenType and its two main benefits; cross-platform compatibility, and its ability to support widely expanded character sets and layout features. It’s the second one that we want to spotlight here, to show you the real power of the format. Additionally, it has come to our attention that some designers might not know why in some releases it is worth the extra cost. A perfect example of this is the difference between Underware’s Liza Pro and Liza Standard releases.
If you compare the two prices (single weights) you will see that Liza Std is $60, while Liza Pro is $90. The fonts may appear to be identical at a glance, but in reality they are completely different. The differences lie in the details and the way they function. The power of Liza Pro comes from the mad chops that the Dutch gangsters at Underware put into its execution, allowing different combinations to behave in remarkably different ways–almost as if the font understands what you want before you do. The numbers tell the tale: Liza Std only has 387 glyphs, while Liza Pro has more than three times that, at 1,105 glyphs. If you need a standard, simple script font, than Liza Std will do you just fine. But if you want a dynamic script that is full of life and potential, Liza Pro is more than worth the few extra ducats. Watch the video above, and the difference quickly becomes apparent. You will notice Liza Pro (top) will “intelligently” change and adjust to the best visual flow of your letter combinations, whereas Liza Std, while still beautiful, is preset in its ways.
All of the OpenType features shown in the video above can be executed in any major graphic application like Adobe Photoshop or Illustrator.
What happens when you explore type without the typographer’s eye in mind? What happens when you take type out of the centuries old, black and white, static world of type specimens?
CDKVW is a YouWorkForThem short that takes five various fonts into the depths of the unknown and against various natural elements. Composed and filmed with similar methods from our Type in Water/Ice projects, the final CDKVW clips were taken back into the computer and shredded even more. The final result borders on the somewhat absurd, leaving us with an intrigue of what is to come on the next exploration.
We are extremely excited to announce the addition of URW++ to our font library. URW++ has been at the forefront of digital typography since the early 1970‘s. From design classics like Paul Renner’s Futura to Oswald Bruce Cooper’s Cooper, they have designed, published and digitized over 600 astonishing font families. We’re starting today by offering over 60 of those, and over the next few months we will be adding around 50 families a month. And here’s the best part: not only have URW++ brought us all these classics, but they are completely affordable.
Cumulus and Foam has been making the press rounds lately with mentions in Print Magazine, It’s Nice That, Selectism, and linkage on NOTCOT, Unstrung, and involved in a so-called debate on QBN of what is considered beautiful. As well, our Behance project for C&F was featured on their front page this past week and jumped to over 200 thumbs up! It’s been a great start for this strange little creature and we look forward to what else will arise from its birth.
Don’t forget, if you use C&F and want to share the results, stop on by it’s Facebook page and share.
When Stefan Kjartansson first sent us Cumulus and Foam, we asked him what sort of conceptual keywords would he attach to his beautiful monster. He gave us terms like Abortion, Brothels, Rabies, Fake Orgasms, Bacteria, Victorian Wigs & Cappuccino Froth as things that inspired the design. Today we took those original keywords as our inspiration and designed special font showings just for our Behance page. (Cumulus and Foam on Behance)
Cumulus & Foam, the most beautifully grotesque font of our time. After many years of fine tuning and development, Stefan Kjartansson’s (designer of Black Slabbath) magnificent monster is now available for you to purchase. In honor of this very special occasion, all orders for the complete family will receive a copy of the book above for FREE! No additional shipping fees, it’s completely free! Read more…
We are proud to announce we will be sponsoring this year’s TypeCon, the premier conference related to font design. This year’s event will be held at the Hyatt Regency Century Plaza in West Los Angeles, from August 17-22, 2010. Check it out if you are in the area or a die hard font person. Read more…
Some of you may recall a little font release by the name of Black Slabbath that we launched back in 2008. Well, the designer of that fantastic font release is back at it again. Stefan Kjartansson is this designer in mention and his latest font creation is anything but normal. We have to say, this is one of the most original font designs to cross our paths, if not the most ever. This upcoming release goes by the name Cumulus and Foam, and will contain 3 different styles. Look for this beauty releasing this summer, only at yours truly, YouWorkForThem.
Look out, Clark W. Griswold, because Soaka just parked on your front lawn. Soaka is the grotesque, raw, country cousin of our slab serifs Motown and Lollop, and brings the pain when you’re facing down those rough Cobra Kai design jobs in the middle of the night. This totally out-of-control slab serif is available in opentype format, and is coded with stylistic alternate options that offer a more playful approach. Grab a can of Blatz and get ready to crush it on your skull, ’cause it’s time to hit the street with Soaka. In honor of Soaka’s launch, we have created a special PDF type speciman, enjoy!
