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Internationally Recognized, Delicious & Homemade Goods: IHOP, Yellow Design Studio & YWFT

IHOP is to pancakes what Yellow Design Studio is to fonts: handmade, signature and recognized everywhere. When they sought to re-imagine their marketing and branding across their restaurants around the world, IHOP chose the global standard for the food and beverage space: Thirsty Script, from Yellow Design Studio. As they describe themselves, IHOP is “…your…


Five In-House Type Designs For Irresistible Food Packaging

Aside from sharing important information with the public, package design has one primary goal: to entice the consumer to buy that product above all others of its kind. There is a strategy involved in this task, one that usually incorporates a delicate balancing act of creativity and innovation. With the myriad of products available on any given…


GO VEGGIE Rebrands With Distressed Fonts From Yellow Design Studio

GO VEGGIE makes a variety of lactose-free, vegan cheese products with more calcium, equivalent protein, less fat and less calories than ordinary cheese. When the Healthier Way to Love Cheese™ decided to rebrand their packaging and overall visual brand, they chose to base their mark on the hand drawn Eveleth font, while using the complementary…


Yellow Design Studio's Sucrose Font & CNN's "United Shades of America"

When CNN wanted to brand their groundbreaking new series “United Shades of America,” they knew right where to go for the font they needed: YouWorkForThem: The Original Creative Marketplace. After choosing the powerful, weathered letterpress font Sucrose from the amazing Yellow Design Studio, CNN Creative Marketing worked closely with us to negotiate the necessary license extensions…


The Anti-Smoking Font - truth®

truth® branded their powerful #FinishIt campaign with Filmotype Gem in the fall of 2014, thanks to negotiation by YouWorkForThem, in close collaboration with the foundry and the team at the LA agency 72andSunny, and the campaign has been hitting hard ever since. If you’ve seen a television in the United States recently, you’ve no doubt…


Retromagical Fonts by Stiggy & Sands now at YouWorkForThem

We are excited to announce one our latest type foundries on YouWorkForThem…say hello to the retro design masters Stiggy & Sands.  A dynamic collaboration between two font design legends, Brian Bonislawsky (Stiggy) and Jim Lyles (Sands) with a combined 40+ years in the font design world. This new addition to YWFT brings you a stunning collection of…


YWFT Hannah & T-Mobile®

T-Mobile, along with their agency Wongdoody, chose to brand their 2014 holiday “Hip Gifts” ad campaign with our own in-house star personality, the hand-drawn YWFT Hannah. Working closely with the agency, YouWorkForThem was able to address the client’s specific licensing needs at their extremely tight schedule, resulting in a completed license in less than 48…


YouWorkForThem Designs Custom Fonts for Whole Foods

When Whole Foods needed to brand their 2014 holiday “Values Matter” ad campaign with a personality-rich, hand drawn font, they chose the often-imitated-but-never-duplicated YWFT Hannah, our own in-house champ. In this case, their choice was specific to YWFT Hannah Narrow, which begged their question: could we design two additional weights for this individual font, which…


YWFT Tall Tex

Today we are happy to announce the posting of our latest YWFT release, YWFT Tall Tex. YWFT Tall Tex was originally a handset design by Jeff Rogers, now converted into a working system font by YouWorkForThem. The original cowboy and wild west influenced characters have been preserved beautifully and make this a unique and great…

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