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An Organic, Playful Approach To Helvetica: YWFT HLLVTKA Round

Designed by Max Miedinger with the assistance of Eduard Hoffmann, Helvetica is one of the most familiar and oft-used type designs in the world. Released in 1957, it has inspired countless type designs in the decades that followed, but never has the world seen one quite like YWFT HLLVTKA Round. Initially drawn by hand a…


Mark Simonson Introduces Proxima Soft

Mark Simonson is a prolific graphic designer, illustrator, and typographer whose innate artistic talents date all the way back to his early childhood. While his college education and subsequent career initially focused on commercial art, he took an interest in type design during a college lettering course in the mid 1970s. “Back then, this meant…


Proxima Nova – The Greatest of the Helvetica Killers

Designer Mark Simonson revamped and expanded upon his six original Proxima Sans designs to create the insanely popular Proxima Nova font collection that designers around the world know and love today. With clean, modern lines and easy legibility even at very small point sizes, it’s no wonder that Proxima Nova is highly sought after, and…


Proxima Nova Updated

Without a doubt, Proxima Nova is one of the most popular web fonts and has been for many years now. We at YouWorkForThem love it so much, that we adopted it for our own branding back in 2010. Just this month Mark Simonson, the designer of Proxima Nova, sent us an update to his popular…


ALKI1

This isn’t the first time I have posted this, and I expect not my last either. But ALK1’s Flickr stream is for sure one of the strongest documenting American, English and European Graphic Design history on Flickr. I really enjoyed her recent post of her late husbands archives from before there was a proper Helvetica…

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