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365 by Whole Foods Market Chooses YouWorkForThem For Custom Fonts

After the success of their recent “Values Matter” ad campaign (based around a custom version of our own in-house champion font YWFT Hannah), Whole Foods knew there was only one place to go to help brand their new, less expensive, smaller format store chain “365 by Whole Foods Market” – YouWorkForThem. Working closely with the…


Exo Soft - Rounded, yet serious.

Exo Soft is rounded all around, but it means business when it comes to legibility. This geometric type design is slightly organic, but with carefully crafted edges. Designed by NDISCOVERED in 2015, Exo Soft contains extended language support (both in Latin and Cyrillic) and comes loaded with a great set of Opentype features. The 9 weights plus corresponding italics also give…


What is a Large Volume Commercial Extension?

If you’re planning on using a font for any purpose that will result in more than 250,000 combined instances, then you are not covered by the Standard Desktop license. If your use results in more than 250,000 print and/or digital instances, you will need a Large Volume Commercial extension, as described in 5.5 of the…


How Stock Images Are Good for Your Site

You may have asked yourself, why should I use stock images? Here’s a simple answer–exposure. Forbes reports that using stock images to accompany blogs, articles, or webpages increases your chances of views by 94 percent. That’s nine more people for every one person who is looking at at your content without images. Graphics from YouWorkForThem are…


The Anti-Smoking Font - truth®

truth® branded their powerful #FinishIt campaign with Filmotype Gem in the fall of 2014, thanks to negotiation by YouWorkForThem, in close collaboration with the foundry and the team at the LA agency 72andSunny, and the campaign has been hitting hard ever since. If you’ve seen a television in the United States recently, you’ve no doubt…


Termina by Fort Foundry

Amongst the landscape of geometrics, Termina breaks the norm with its generously wide letterforms. The typeface was conceived after finding and examining specimens for Industria, a family designed by Hermann Zehnpfundt in the early nineteen-hundreds for Emil Gursch. Something about the strength of its extended letterforms at larger sizes and their simplicity at smaller sizes struck…



Typnic by Corradine Fonts

Everybody likes to have a picnic: some fresh fruits, cheese, ham, wine and so on. Like a “typographic picnic”, Typnic font system gather many fonts with different flavors too, and you can enjoy them mixed or on their own. Typnic was drawn and calligraphed by hand, and is made with eighteen typefaces, including three totally compatible yet…

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