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West Elm chooses YWFT Ultramagnetic for In-Store & Online Marketing

West Elm LOCAL © 2016 Williams-Sonoma Inc. The global home decor retail chain West Elm chooses the bold, smooth power of the font YWFT Ultramagnetic for its worldwide marketing and branding, for in-store displays and signage as well as social media, and in WebFont format throughout its corporate website. “Ultramag,” as we call it in-house,…


Collage & Color: Margaret Penney's Digital Art Packs

Margaret Penney is the brilliant designer behind Hello Mart, an online shop that features and sells the works of various digital artists. With more than 15 years of experience in graphic design, she has a well-trained eye for aesthetics and has certainly mastered her craft. Margaret has enjoyed an incredibly successful career so far, working…


YouWorkForThem Provides Custom Font License For Paperless Post

The design-driven, online/printed stationery company Paperless Post added the YouWorkForThem fonts YWFT Victoria and YWFT Trithart to their service, allowing their huge user base to customize greetings, invitations, birth announcements, wedding suites, and custom stationery. Paperless Post’s partners include leading fashion designers like Kate Spade, Kelly Wearstler, and Oscar de la Renta, and their focus…


365 by Whole Foods Market Chooses YouWorkForThem For Custom Fonts

After the success of their recent “Values Matter” ad campaign (based around a custom version of our own in-house champion font YWFT Hannah), Whole Foods knew there was only one place to go to help brand their new, less expensive, smaller format store chain “365 by Whole Foods Market” – YouWorkForThem. Working closely with the…



True Grit Texture Supply’s Authentic, Handcrafted Approach To Design

Texture is something that’s too often overlooked, yet it adds incredible depth and realism to any graphic design no matter how subtly it’s applied. The overall tone of an image is easily enhanced through the use of textures, as they have the ability to coax a particular mood from a piece of digital art. Texture…


FontHaus: A Jack Of All Trades (And A Master Of Every One)

FontHaus is quite literally an American original, being the first independent retailer of fonts in the United States. Mark Solsburg founded FontHaus in 1989 and the company has been making a name for itself since 1990. FontHaus was among the first online suppliers of fonts for designers around the world, and it remains one of…


Often Imitated, Never Duplicated: YWFT Hannah

For nearly 10 years now, YWFT Hannah has been one of our most popular fonts. Comprised of three versions that work together as one, YWFT Hannah’s loose, hand drawn quality adds the quirky flavor so prevalent in modern marketing, and as the years go by, the imitators have multiplied exponentially. In fact it’s hard to…


David vs. Goliath: Corporate Font Piracy In The Global Marketplace

Black CD © fStop / Patrick Jelen In the world of font licensing, it’s sometimes the case that even those of us who are (theoretically) knowledgeable about it find ourselves shaking our heads, wondering what just happened. We recently were left frustrated by one of these situations, and now that the dust has settled we…

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