YouWorkForThem

The Wonders Of OpenType And Our Swash Collection

You might be surprised at just how many fonts have OpenType features and what they can do for you. Think of a font as a bag of frozen peas. We know that sounds totally ridiculous, but hear us out. On the surface, that bag contains nothing more than exactly what it says on the label:…


Xiaomi Chooses Proxima Nova WebFont License From YouWorkForThem

Beijing-based electronics company Xiaomi is the world’s fifth-largest smartphone manufacturer, also selling mobile apps and related consumer electronics. When they sought to re-design all of their corporate websites based around a WebFont, they chose the ever-popular Proxima Nova, from designer Mark Simonson. Working quickly to meet Xiaomi’s tight project deadline, YouWorkForThem assisted their project management…


Save Your YouWorkForThem Purchases to your Dropbox Account

We’re excited to announce that you can now link your Dropbox account directly to your YouWorkForThem account! This allows you to save any and all purchases directly to your Dropbox account, in addition to the standard download method. In many cases, this will provide an easier, faster, more stable method of managing all of your…


YouWorkForThem Licenses Vintage Veneer Font For Hand-Crafted Flavor

This Finnish orange juice company Valio Hedelmätarha® (“Premier Orchard” in English) licensed the awesome Veneer font (by Yellow Design Studio) from YouWorkForThem to brand their advertising on Finnish television and YouTube. Working closely with their agency SEK & GREY, YouWorkForThem administered the extended Show Titles licensing that was needed while working within their strict budgetary constraints, resulting in a powerful…


West Elm chooses YWFT Ultramagnetic for In-Store & Online Marketing

West Elm LOCAL © 2016 Williams-Sonoma Inc. The global home decor retail chain West Elm chooses the bold, smooth power of the font YWFT Ultramagnetic for its worldwide marketing and branding, for in-store displays and signage as well as social media, and in WebFont format throughout its corporate website. “Ultramag,” as we call it in-house,…


YouWorkForThem Provides Custom Font License For Paperless Post

The design-driven, online/printed stationery company Paperless Post added the YouWorkForThem fonts YWFT Victoria and YWFT Trithart to their service, allowing their huge user base to customize greetings, invitations, birth announcements, wedding suites, and custom stationery. Paperless Post’s partners include leading fashion designers like Kate Spade, Kelly Wearstler, and Oscar de la Renta, and their focus…


365 by Whole Foods Market Chooses YouWorkForThem For Custom Fonts

After the success of their recent “Values Matter” ad campaign (based around a custom version of our own in-house champion font YWFT Hannah), Whole Foods knew there was only one place to go to help brand their new, less expensive, smaller format store chain “365 by Whole Foods Market” – YouWorkForThem. Working closely with the…



David vs. Goliath: Corporate Font Piracy In The Global Marketplace

Black CD © fStop / Patrick Jelen In the world of font licensing, it’s sometimes the case that even those of us who are (theoretically) knowledgeable about it find ourselves shaking our heads, wondering what just happened. We recently were left frustrated by one of these situations, and now that the dust has settled we…

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