As Dr. Seuss said, “How did it get so late so soon? Its night before its afternoon. December is here before its June. My goodness how the time has flewn.” And just like that, it’s time once again for the Top Ten Fonts.
Since we wrote last year’s Top Ten post, we’ve increased our font options from 12,000 to over 19,000, and a lot of exciting changes happened behind the scenes as well. There were four new appearances, and six return champions. As always with our Top 10 List, the ranking is based strictly on sales to You: The Audience, and once again The Top Fonts of 2012 Collection saves you 30% off the original price. Read more…
In the four months since we launched WebFonts here at YouWorkForThem, we’ve seen a big jump in our business, thanks to customers like Coca-Cola, Starbucks, West Elm, Chronicle Books, and many others. We’re no mathmagicians, but we think that’s mainly because our pricing is so straightforward and easy for our customers to understand. People like nice things at cheap prices.
But we also think it might be because of how nimble things are behind the scenes at YWFT. We’re not a huge, publicly-traded monstrosity, so we can keep overhead low, and offer things others can’t. For example, our Unlimited WebFont plan is cheaper than some vendors’ mid-level package!
Plus, you can get the Desktop, WebFont, Mobile App, eBook AND any extended license you need, via your user account, at any time, from any device. Whatever your medium, whatever your scale, YouWorkForThem has got you covered. Cheap. Easy. How many times can we say it?
Ready for the best part? Our prices are staying right where they are.
Ever since the “@font-face” CSS declaration, font providers have been scrambling to implement options, and let’s face it–most have been less than ideal. We’ve all tried to figure out confusing lists of unnecessary options, when all we wanted was some quick design options. And more than once we’ve been confronted by subscription payments and intrusive tracking code. YouWorkForThem says the heck with all that. We think it’s all about two things: design and efficiency.
YouWorkForThem offers the most beautiful and functional font designs in the world, and our WebFonts selection is no exception. We offer over 10,000 WebFonts, drawn from our massive catalog, and they couldn’t be easier to use–simply download and upload–that’s it. As always we are focused on design and the designer, and our Basic price is targeted at the design community, covering 50,000 monthly pageviews for 1x the desktop price, including free updates. That’s the most affordable price you’ll find.
Beautiful WebFonts, affordable prices, easy to use. YouWorkForThem does it again.
Yesterday, Apple held an education keynote event, where they introduced a number of software products that will help to reinvent how students learn. Chief among these is their iBooks Author application, which allows users to create their own textbooks for the iPad 2. Now anyone can create iBooks–and not just textbooks for education, but cookbooks, picture books–the possibilities are endless.
This is great news not only for students, but for all the graphic designers who will help design these books. Best of all, we at YouWorkForThem have been ready and waiting for this since last year–simply purchase our Extended Font License for eBooks, and choose from over 8,000 font options ready to embed in your iBooks design via iBooks Author. One easy license, one-time only. Only from YouWorkForThem.
Update: Since we posted this, we did extra testing that involved publishing a book design to an iPad, and unfortunately the fonts did not embed when published in iBook format (Apple Support Details). We are contacting Apple to find out what is the fix and or when they will enable embedding. The good news is, if you export to PDF and publish that way, the fonts will embed.
For complete details of the license (and other license options), visit our Font License page.
It’s that time once again, and as the man said, “The line it is drawn, the curse it is cast. The slow one now, will later be fast.” Since we wrote last year’s Top 10 Fonts post, we’ve increased our font options from 6500 to over 12,000. That’s a big Twinkie! Not to mention, with fonts designed by 127 foundries from 27 countries, the Top 10 Fonts list comes from what is a truly global playing field. It’s like the Font Olympics over here.
2012: Some folks think we’re in for a change on 12/21. Some folks are all about the 1-2. And for others, 2112 is the jam. In the end, it’s all about the numbers–and we have some big ones to share.
Between YWFT and Nanamee, we now offer over 50,000 stock designs for sale. We showcase 127 of the best type foundries in the world, from 27 different countries, and we hand-pick each typeface design–over 12,000 of them. That’s a big number for us, since we only carried about 300 fonts two years ago. Also, the number 10 is significant, as we are about to reach our 10th year of business this summer. There’s also 3–the factor our business has increased by since January, 2010. Finally, the number 1 is big for us–as in first. YWFT were first to market with the wide range of powerful type testing capabilities of our TypeBrowser™ suite, and first to offer a large collection of fonts available for mobile apps and ebooks via extended licensing right in the shopping cart.
Since I took over as sole Creative Director in 2010, I have experienced the best years of my career working to bring these numbers to fruition, and I couldn’t have done it without you–our customers. So I want to say thank you, by offering our biggest font sale ever. In fact, this might be ANYONE’S biggest font sale ever.
Starting on January 9, and running until February 1st, all YWFT-designed fonts are 50% off! We have never offered discounts of this magnitude on our YWFT designs–all 140 of them.
Again, thank you!
Michael Paul Young
Join us in welcoming our latest Type Foundry to YouWorkForThem, Outside The Line (OTL). Hailing from the USA, OTL has created numerous icon fonts that have gone on to win prestigious type awards from organizations like U&lc. For this month only, enjoy seven select OTL titles marked 25% OFF the regular price.
Oh, the times they have a-changed since we wrote last year’s Top 10 Fonts post! (Wow, has it really been a year already?) There’s an old Japanese Proverb that states, “beginning is easy — continuing is hard.” A year ago, YouWorkForThem had seen its eighth birthday, and some parts of the shop were getting dusty. And so we started anew, with new design leadership, a deeper focus on our mission, and a plan to finish out our first decade by growing substantially. Read more…
Our studio and our lives are in the city of Bangkok, known to the natives as Krung Thep (“city of angels”). Like most creative folks, we draw our inspiration and our passion in part from what we see around us every day, and so we thought it might be nice to take a break from serving up fonts in order to illustrate some of the most common (but understated) sightings in everyday life.
With Bangkok being such a massive and complex city, this idea could of course take years, or even a lifetime to fully explore. We chose to keep it simple, and in so doing, we took a quick look at seven different small happenings in Bangkok life. We looked at the delivery drivers, the elderly, the commuters, and the traditions of our city of angels. These are the quirkily sublime; the fantastically normal; the heavenly ordinary events that happen every day, and we salute and marvel and celebrate them all.
The seven pieces were shot on the consecutive days of the week, and each has only about 10 seconds to capture a moment on the streets, and tell it in type, with a few letters and one font. The clips are simple, focused and to the point. The musical scores were completed by our partners at Madsound with the same idea in mind, keeping things simple with only a single rhythmic element and a single wind instrument.
Each day, for the next seven days, we will post one of the videos on our blog, which will then automatically spread out to Facebook, Twitter and Vimeo for everyone.