West Elm chooses YWFT Ultramagnetic for In-Store & Online Marketing

West Elm LOCAL © 2016 Williams-Sonoma Inc. The global home decor retail chain West Elm chooses the bold, smooth power of the font YWFT Ultramagnetic for its worldwide marketing and branding, for in-store displays and signage as well as social media, and in WebFont format throughout its corporate website. “Ultramag,” as we call it in-house,… Read More

YouWorkForThem Provides Custom Font License For Paperless Post

The design-driven, online/printed stationery company Paperless Post added the YouWorkForThem fonts YWFT Victoria and YWFT Trithart to their service, allowing their huge user base to customize greetings, invitations, birth announcements, wedding suites, and custom stationery. Paperless Post’s partners include leading fashion designers like Kate Spade, Kelly Wearstler, and Oscar de la Renta, and their focus… Read More

365 by Whole Foods Market Chooses YouWorkForThem For Custom Fonts

After the success of their recent “Values Matter” ad campaign (based around a custom version of our own in-house champion font YWFT Hannah), Whole Foods knew there was only one place to go to help brand their new, less expensive, smaller format store chain “365 by Whole Foods Market” – YouWorkForThem. Working closely with the… Read More

FontHaus: A Jack Of All Trades (And A Master Of Every One)

FontHaus is quite literally an American original, being the first independent retailer of fonts in the United States. Mark Solsburg founded FontHaus in 1989 and the company has been making a name for itself since 1990. FontHaus was among the first online suppliers of fonts for designers around the world, and it remains one of… Read More

Often Imitated, Never Duplicated: YWFT Hannah

For nearly 10 years now, YWFT Hannah has been one of our most popular fonts. Comprised of three versions that work together as one, YWFT Hannah’s loose, hand drawn quality adds the quirky flavor so prevalent in modern marketing, and as the years go by, the imitators have multiplied exponentially. In fact it’s hard to… Read More

David vs. Goliath: Corporate Font Piracy In The Global Marketplace

Black CD © fStop / Patrick Jelen In the world of font licensing, it’s sometimes the case that even those of us who are (theoretically) knowledgeable about it find ourselves shaking our heads, wondering what just happened. We recently were left frustrated by one of these situations, and now that the dust has settled we… Read More

The Happy-Go-Lucky Attitude Of The Odudo Font Bundle

Tom Niessink is a graphic designer who prefers a clean, simple approach to design. After studying at MediaCollege in Amsterdam, Thom created “thmbnl. graphic design” in 2013. His Odudo Bundle is a popular set of serif and sans serif geometric typefaces, all of which exude an easily-approachable vibe. Each of the fonts within this complete… Read More

How To Choose The Right Font For Your Project

For font nerds like us, choosing the perfect font for a design project feels a lot like searching for a needle in a haystack that’s also made of needles. With tens of thousands of typefaces available and new ones being created every day, how do you know which one to use? Where do you even… Read More

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