Corporate

Unique, Powerful Fonts For World-Class Products and Marketing: Aveda Chooses YouWorkForThem

Aveda is known worldwide for their natural, sustainable health and beauty products, and their marketing and packaging designs are just as impactful as their esteem in the marketplace. With well-established branding that is already familiar to their millions of customers around the globe, they need to carefully choose complementary additions to their visual “family,” and…


Delicious And Hand-Made: YWFT Absent Grotesque and 21st Amendment Brewery

After the master brewers at 21st Amendment Brewery had perfected their delicious creations, they needed to showcase them in artwork that was just as hand-made and detailed as their beer, and that led them to discover the perfect imperfection of YWFT Absent Grotesque from YouWorkForThem. This hand-drawn font was a fitting parallel to the brewing…


HP Chooses YouWorkForThem Custom Font Licensing for Pinterest Campaign

The Los Angeles-based agency IN GOOD CO contacted us with an interesting license extension request, involving a campaign that would allow for HP’s Pinterest followers to download and print individual letters to use as wall art in their home or office. Working closely with IN GOOD CO, YouWorkForThem quoted multiple fonts for HP to choose…


TypeMates Explores Uni-Width Concept Through Urby And Urby Soft

Jakob Runge is a graphic designer and typographer in Munich. Together with Nils Thomsen, he owns and operates the TypeMates foundry. With a strong focus on diversified and tailor-made type designs for a wide range of clientele, TypeMates is passionate about well-made letterforms that are held to the highest technical standard, ensuring that graphic designers…


Schnebel Sans Pro ME Reaches Perfection

Volker Schnebel’s prolific career has largely focused upon font digitization and type design. He has digitized dozens of type families that include two of the most well known in the world: Arial and Times. Employed at URW++ as chief type designer and type director, his body of work is beyond substantial and continues to flourish….


Thirsty Script Rough Brings Artisanal Flavor to Tofurky Products

Since 1980, Tofurky has been crafting and selling food products made from organic soy products like tofu and whole soybeans, sourced from organic, non-GMO growers, and everything is checked by a third-party inspector to ensure that their raw soy is native and 100% GMO-free. It was important to them when they re-branded in 2016 that…


GO VEGGIE Rebrands With Distressed Fonts From Yellow Design Studio

GO VEGGIE makes a variety of lactose-free, vegan cheese products with more calcium, equivalent protein, less fat and less calories than ordinary cheese. When the Healthier Way to Love Cheese™ decided to rebrand their packaging and overall visual brand, they chose to base their mark on the hand drawn Eveleth font, while using the complementary…


Hand Brushed After Hours Font Speeds Up The Mizuno Synchro XL

The Mizuno company makes high-performance athletic apparel for many sports, with multiple brands in many international markets. When they sought to market their Synchro XL shoes to the Brazilian market, they turned to the striking After Hours font from the digital brush ninjas at BLKBK. Working closely with Mizuno’s ad agency, we at YouWorkForThem negotiated…


Yellow Design Studio’s Thirsty Script Served Up By Carrabba’s Italian Grill

The Carrabba’s Italian Grill chain of restaurants can be found in many parts of the United States, and they pride themselves on their family carry out deals. When they banded their “Carry Out Without The Compromise” campaign (2016-2017) in print and on television, they chose the distressed, artisanal power of the awesome Thirsty Script font…

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