Branding With Type is a digital foundry that has an intrinsic knowledge of all things associated with effective branding, and it thoroughly understands the vital role that type design plays within the realms of marketing and identity.
Alberto Romanos established Branding With Type back in 2014, after spending years focused specifically on branding and identity. He has an intuitive relationship with the industry, knowing exactly how to express the voice of any given company or individual in a way that not only captures their essence in visual form, but sets them well apart from the rest.
That’s essentially the basis for Branding With Type, a foundry dedicated to crafting type designs that work beautifully and effectively in branding and identity projects. The foundry often collaborates with other graphic designers and typographers to produce type designs with unique character traits and broad versatility to suit a wide range of design projects.
As a designer himself, Alberto’s creative process typically begins with the typography, making it quite a natural progression for him when he moved to a full-time career as a typographer. Once he took that step, there was no looking back and he’s led an enjoyable and successful career so far. His foundry is one that designers have come to depend on for clean, innovative, and versatile type designs.
One of Branding With Type’s latest releases is Bw Nista, a modernist sans serif designed by Alberto. Bw Nista was intended to speak with a neutral voice in spite of its warm personality, blending elements of 19th century grotesque letterforms with a contemporary, geometric architecture. The result is a modern sans serif that carries itself with a subdued disposition, making it perfect for a variety of projects.
Bw Nista was designed with remarkable versatility in mind. It’s available in three styles that include Grotesque, Geometric, and International, in seven weights that range from Thin to Black with corresponding oblique italics for each. Totaling 42 letter sets, Bw Nista is well suited to everything from displays, signage, headlines, editorials, body copy, publishing, corporate communications, product packaging, logo design, web design, and mobile apps. This comprehensive family is ideal for branding and identity projects where design cohesion is needed across multiple media applications.
Bw Nista is loaded with features that include case sensitive forms, denominators, numerators, fractions, standard ligatures, lining figures, oldstyle figures, proportional figures, and tabular figures. Its multilingual support extends to Basic Latin, Western European, Euro, Baltic, Turkish, Central European, Romanian, Pan African Latin, and Basic Greek for global versatility.
Branding With Type currently offers 15 products through YouWorkForThem, a collection of type designs to suit a countless number of projects. Visit their portfolio to view the rest of the foundry’s work and keep an eye out for new additions because if there’s one thing we know about Branding With Type, it’s that their work is always stellar!