Born in Florence, Italy and currently working in Milan, Lorenzo Moschi is a Digital Art Director and Digital Art Designer. Employed on a design team of NTT Data, he also freelances for various clients and projects. Lorenzo has a strong technical background in creative products centered around marketing, user experience, and business. “I help clients express themselves and their products through iconic brand identities and beautiful experiences,” he explained. His work strives to clarify purpose, build meaning, and to stir curiosity and emotion in the viewer.
It is little wonder, then, why he would be so passionate about the visual arts, as it is absolutely vital to everything he does. Lorenzo first discovered photography as an expressive medium when he took a course at the University of Florence, a class that gave him hands-on experience developing in a camera obscura and building a pinhole. “From that moment,” he recalled, “I fell in love with photography and at the same time, I discovered it as a medium of communication.”
Some of his favorite photographers include Massimo Vitali, Valerio Bispuri, Mimmo Jodice, and Paolo Pellegrin, Italian photographers whose work Lorenzo greatly admires. He also comes across new artists daily, finding himself fascinated by the work of people who he didn’t know just a few minutes before. Discovering images crafted by graphic artists, 3D artists, and motion artists is a constant source of inspiration because he works in a creative visual field. “For me, the inspiration is everywhere. It sounds like a cliche, but it’s true,” Lorenzo told us.
As a photographer, his personal style relies on landscapes and architecture that allow him to compose an image analytically. “I really like composing the picture, having control of it,” he explained, adding that it’s easy to understand when you see his photos. When he looks at a scene, he analyzes the framework while hypothesizing its effect on development, mixing it meticulously while waiting for the best light.
For this reason, post production is very important to Lorenzo. He primarily uses Lightroom, along with the Nik Collection Suite and some VSCO and Prime filters. Photoshop is seen as only a final step in the event that he needs heavy intervention to remove disturbing elements or in the case of crafting especially creative postproduction effects.
His landscapes are nothing short of magical, with scenes so captivating they’re almost other-worldly. Mountains, oceans, valleys, and open roads invite the viewer to take a moment’s vacation, to live vicariously through an expertly composed photograph and get lost, at least for a little while, in the beauty of a place not yet explored.
Lorenzo’s favorite subject is always the one yet to come, the place he’ll encounter on his next trip. Wanderlust is simply a fact of life and an endless drive toward unknown adventure, something that fuels his creative fire and influences the way he views the world around him.
Lorenzo shoots with a full frame reflex, using a Canon 6D, a 24-105 f4L lens, and sometimes a 50mm f1.4 lens. He also carries his iPhone 7 everywhere he goes. “Taking shot with a full frame allows you to intervene on files and allows you to find the perfect postproduction result,” he explained.
Lorenzo has also taken up drone photography, and with absolutely breathtaking results. “Photography with the drone I think will be a turning point in the landscape photography industry,” he told us, adding that the iPhone has already done something similar in the still life industry. He also feels that people are underestimating the spread of drone photography as a new medium.
We wonder if Lorenzo will one day take his drone photography to Japan, a dream location of his. One of his goals is to photograph Tokyo at night, and if his work so far is anything to go by, we can only imagine how beautiful those photos will be. Photography is his passion, a way for Lorenzo to get away from his daily work since he spends between 10 and 12 hours looking at a monitor every day.
He encourages anyone who has a love of photography to get involved in the field, noting that today, more than ever before, the opportunity is there for everyone who desires to reach it. “Opening an Instagram channel requires five minutes and just a medium-level phone to take pictures,” he said, adding that while it’s not the tool a photographer uses, it does help you to develop the eye and the thought behind the lens. Talent alone certainly isn’t the only ingredient, he pointed out, advising that anyone entering the field should plan a winning strategy of promotion along with a well-defined editorial plan.
Lorenzo Moschi currently offers more than 200 photographs that can be licensed through YouWorkForThem, a remarkable collection of architecture, landscapes, and drone photography that will knock your socks off. We’re looking forward to seeing more of his work in the future.