Emil Bertell is a Finnish typographer, graphic designer, and illustrator with an international reputation for his innovative work. Art has been an essential part of his life for most of its duration; he attended an arts school for kids before he was even able to read. His first exploration into the field of graphic design came during his high school years, an era that also inspired young Emil to teach himself the basics of typography.

Most kids his age would have rather focused on “important” teenage tasks like sleeping in late, but even back in those days, Emil was driven to succeed. He released his first font at the age of sixteen, later attending the University of Art & Design in Helsinki. His career as a graphic designer got its official start in 2007 and he’s enjoyed great success ever since.

Emil’s personal foundry label is Fenotype, which offers a beautiful array of type designs to suit a variety of projects. One of his most recent releases is Roster, a hardy brush script that will carry any project decades into the past.

Roster is the epitome of midcentury sign painting, featuring delicious curves and curls reminiscent of what one might expect to find on handwritten displays in a 1950s grocery store. Roster Caps stands well enough on its own, yet it is the perfect accompaniment to the Regular and Bold Script letter sets, giving designers a lot of variation to play with. An additional set of Ornaments provides 56 brush stroke accents that put a little extra oomph into finished designs.

Roster is a gorgeous choice for advertising, logos, branding, product packaging, apparel, posters, websites, and social media imagery, particularly when related to food blogs. Its clean legibility in smaller point makes it especially adaptable throughout all of these applications.

Roster’s standard ligatures offer short connecting words for adding an expressive touch to phrases, and the font also offers stylistic alternates, titling alternates, and swashes for more versatility. Multilingual support extends to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Pan African Latin, and Afrikaans for exceptional global accessibility.

Right now through August 31, 2017, Roster is on sale for 70% off of its regular price so it’s a fantastic time to add this one to your collection.


Emil Bertell offers more than 30 products through YouWorkForThem, a variety of gorgeous scripts, sans serifs, and display fonts. Visit his portfolio to view the rest of his work and bookmark it so you won’t miss any of his future additions.