IHOP is to pancakes what Yellow Design Studio is to fonts: handmade, signature and recognized everywhere. When they sought to re-imagine their marketing and branding across their restaurants around the world, IHOP chose the global standard for the food and beverage space: Thirsty Script, from Yellow Design Studio.
As they describe themselves, IHOP is “…your place for pancakes made just for you, like home.” Yellow Design’s infamous Thirsty Script was conceived as a combination of ingredients for a true “new meets vintage” vibe. It’s friendly with an edge…perfect for coffee and pancakes.
Working closely with IHOP and their agency, YouWorkForThem achieved an extended license package for IHOP and YDS, and now Thirsty Script can be seen on IHOP’s menus, website, and restaurant locations around the globe.
What delicious, homemade font licensing needs are on your menu? YWFT is happy to help you sit down at the table. Contact YouWorkForThem: The Original Creative Marketplace and let’s discuss.