After the master brewers at 21st Amendment Brewery had perfected their delicious creations, they needed to showcase them in artwork that was just as hand-made and detailed as their beer, and that led them to discover the perfect imperfection of YWFT Absent Grotesque from YouWorkForThem.
This hand-drawn font was a fitting parallel to the brewing process, in that something ancient was reimagined in a new, flavorful manner, with a little “flawed” personality and character adding up to create a final product that is somehow both smooth and rough simultaneously.
After establishing their initial product packaging and marketing designs, 21st Amendment realized they needed to add yet another element of style to the font, and requested that italic versions of all three weights of the font be created, which added a whole new element of fun. The final results can be seen showcased to great effect on 21st amendment beer cans, packages, menus and other marketing.
If you’re in California’s Bay Area and want to try some unique and delicious beer, stop by 21st Amendment’s tasting room in San Leandro, and if you need the perfect fonts for your marketing and promotion, look no further than YouWorkForThem: The Original Creative Marketplace. Contact us today to discuss your licensing needs.
Feel free to send us beer.