Established in 2006 by Jonathan Hill, The Northern Block is a design studio that continually promotes collaboration with graphic designers and typographers, building a rock-solid foundation that supports individuality, artistry, innovation, and top-quality products. Type designs from The Northern Block consistently provide extensive design versatility and visual appeal, making their work incredibly popular in the graphic design industry and around the world.

One of their most recent releases is Apoka, a softly-rounded sans serif family designed by Mariya Pigoulevskaya. Born in Minsk, Belarus, Mariya now lives in a small and picturesque village in Northumberland, UK. A senior type designer for The Northern Block, she takes a particular interest in modern art, photography, science, books, stationery, and cartoons. As one might imagine, she is intensely passionate about type design, both Latin and Cyrillic, and its many applications.


When it came to designing Apoka, Mariya had been thinking of designing a rounded sans serif for quite a while. Through much research and hands-on experimentation along the way, she discovered all of the lesser-known challenges that come with working on a font of this particular style.

“The hardest part was keeping the curves at bay, particularly in the lightweight. It was quite challenging to preserve the rounded terminals,” Mariya explained. Other restrictions associated with type production came into play, as well, affecting the process of constructing the shapes.

Mariya’s main objective was to assert and maintain control over the shapes in order to create a neutral, legible, and above all, gentle and kind sans. We think she nailed those goals masterfully with Apoka.

Sweet-tempered and quietly understated, Apoka delivers its message with tenderness and clarity. Its neutral composure ensures design flexibility, making it appropriate for a wide range of applications that include signage, product packaging, branding, labels, and even publishing; its heavier weights are perfectly suited for children’s books and early readers. It’s clean legibility in small point makes it exceedingly effective in mobile apps, UI/UX design, and web content.

Apoka is available in six weights that include Thin, Light, Regular, Medium, Bold, and Black for a wide range of design applications.


Apoka offers case sensitive forms, numerators, denominators, ordinals, localized forms, inferiors, and superiors for extensive versatility. Multilingual support extends to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin, Dutch, and Basic Greek, although Mariya is currently working on a Cyrillic extension that will be available from The Northern Block very soon.

Right now through June 21, 2017, Apoka is available for 80% off of its regular price so it’s a fantastic time to add this to your font cache!


The Northern Block currently offers more than 100 products through YouWorkForThem, a varied selection that promises to offer something for just about any type of design project. Visit their portfolio to view the rest of their work and bookmark it so you won’t miss any of their future releases!