LatinoType was established in 2007 as Chile’s first digital type foundry. Founded by Miguel Hernández, who was later joined by Luciano Vergara and Daniel Hernández, LatinoType openly collaborates with graphic designers throughout Latin America. In a similar vein, they also provide educational support to the careers of fellow typographers – fledgling and experienced alike – by conducting workshops that enable the trio to share their vast knowledge and experience with others.
Fully conscious of the ever-changing needs of the industry, LatinoType’s South American influences meld seamlessly into their work, emerging through contemporary design essentials that provide an incredible amount of versatility for graphic designers around the world.
One of LatinoType’s most recent releases is Rawson, a sans serif who found its inspiration among early humanist English typefaces. Designed by Alfonso García along with the LatinoType team, Rawson incorporates a visual blend of Johnston and Gill with a healthy dose of LatinoType for good measure, resulting in an elegant font that’s sophisticated without feeling stuffy or ceremonial.
Rawson is a powerhouse family of fonts available in 60 variations, making it appropriate for a vast array of design projects. Visual identity and branding applications will enjoy impeccable design cohesion through the use of its many widths and weights. Rawson is also well suited for headlines, editorials, logo design, corporate communications, displays, signage, posters, publishing, web content, and mobile applications.
While most of Rawson’s family offers comparatively limited OpenType and multilingual support, Rawson Pro variations are packed with extra features that include capitals to small caps, case-sensitive forms, discretionary ligatures, standard ligatures, fractions, oldstyle figures, tabular figures, small caps, and stylistic alternates for exceptional design flexibility. Rawson Pro’s multilingual support reaches much farther than its non-Pro companions, as well, supporting 219 languages for incredible global accessibility.
We encourage you to visit LatinoType’s extensive portfolio available through YouWorkForThem. With 137 products available, we’re positive that you’ll find a type design for just about every type of design project!