Based in Chile, LatinoType is a digital type foundry that ceaselessly endeavors to develop typography that is incredibly versatile and aesthetically pleasing within a wide array of graphic design applications. Established in 2007 as Chile’s first digital type foundry, LatinoType is intensely supportive of fellow designers and doing their level best to further encourage Latin American typography. Operated by Miguel Hernández, Luciano Vergara, and Daniel Hernández, LatinoType has truly made a name for itself in the graphic design world.
Luciano first began to explore type design while working on a project that dealt with the design of bills and through his investigation into the origin of money, he introduced himself to the study of writing. Coupled with another motivating challenge presented to him while designing typography for San Pedro de Atacama, Luciano eventually studied a specialization in type design, discovering that it was what he wanted to do from that point onward.
One of his latest releases is Niemeyer, a typeface that serves as Luciano’s own tribute to the renowned Brazilian architect, Oscar Niemeyer. During a visit to Brazil with his wife, Luciano wandered the historic streets of some of Brazil’s most famous cities, including Rio de Janeiro and São Paulo, taking in the local architecture and city environment.
His surroundings became his muse, urging Luciano to sketch shapes that revealed the beauty of the urban landscape, along with the influence of Niemeyer’s architecture. “It was great to tour cities in Brazil where you could see Oscar Niemeyer’s architectural works, take pictures and draw, and then design some characters. It was a very interactive process and in this case, a personal approach to his work,” Luciano observed.
Niemeyer had a way of using both abstract forms and curves to create a style uniquely his own. The basis of his design aesthetic was brilliantly expressed in his own memoir when he said, ‘I am attracted to free-flowing, sensual curves. The curves that I find in the mountains of my country, in the sinuousness of its rivers, in the waves of the ocean, and on the body of the beloved woman.’
Luciano’s gorgeous sans serif holds itself to the same exemplary standards. Elegant curves show reverence to Niemeyer’s distinct style of architecture while maintaining visual coherence throughout its characters.
For Luciano, one of the best stages occurs when he is able to write words and phrases that relate to the design of the font, witnessing the way the letterforms relate to one another. He feels it’s an especially important moment with a font designed for titles, like Niemeyer.
This type design is a striking choice for displays, headlines, editorials, branding, publishing, advertising, corporate communications, logos, and web content.
Niemeyer is available in eight weights that include UltraLight, Thin, Light, Regular, Medium, SemiBold, Bold, and Black, with corresponding italics for each. It offers case-sensitive forms, fractions, standard ligatures, oldstyle figures, and stylistic alternates for added design flexibility. Multilingual support extends to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin, Dutch, and Afrikaans for exceptional global accessibility.
Currently, LatinoType offers 137 products through YouWorkForThem. You’ll definitely want to visit and bookmark their portfolio because these guys are busy and new products are being added all the time. Luciano is working on several projects right now, including a couple of sans serifs, a display font inspired by science fiction, and a tribute to a distinguished designer. We wish him all the best and we’re looking forward to his future work!