The Los Angeles-based agency IN GOOD CO contacted us with an interesting license extension request, involving a campaign that would allow for HP’s Pinterest followers to download and print individual letters to use as wall art in their home or office.

Working closely with IN GOOD CO, YouWorkForThem quoted multiple fonts for HP to choose from, with their eyes eventually landing on the clean, crisp power of Stolzl Bold from The Northern Block.

Stolzl is highly readable in print and on screen, and designed to perform well at various sizes—perfect for HP’s intent for large individual letters that could be printed in several colors and framed as bold, modernist art.

IN GOOD CO also requested permission to alter the lowercase “j” to fit their specs, which The Northern Block was happy to grant. The awesome results are now available on Pinterest for all to view and participate in.

“Having a company like YouWorkForThem able to talk to agencies and clients on our behalf, allows us to be worry-free that not only are we being taken care of as a foundry, but the deal will be good for all parties involved,” says The Northern Block’s Scott Briggs. “YouWorkForThem’s extensive list of contacts ensures our fonts are promoted to not just talented solo designers, but large organisations as well. Stolzl is one of our most popular designs, and we are thrilled to have YouWorkForThem on our side, long may it continue!”

The feeling is mutual, Scott!

Contact us today to discuss your needs regarding any and all font or graphics licensing needs.