Stawix Ruecha is the typographer behind Stawix Foundry, located in Bangkok, Thailand. Typography initially began to make its impression on him as he worked on books and newspapers. “Back then I thought to myself, “Why are there so many typefaces? How were they made?’” he reminisced. His questions finally received their answers during his typographical studies at university, handing him the proverbial keys that would unlock the mysteries of type design for Stawix, shaping the course of his career and his life.
“Type is about the basic structure and the delicacy of design,” he observed. When he first entered the profession, Stawix perceived the world of typography as a massive domain and to this day, he feels that it only continues to expand with everything he learns and experiences. Typography allows Stawix to challenge himself all the time, an undertaking that further feeds his never-ending fascination with type.
“When fonts are being used together it’s incredible,” Stawix noted. “Just imagine A-B-C-D. They all have different structures but once they are together, they seamlessly get along, which for me is a very interesting effect.” Repeating that process into a sentence or paragraph further reveals the characteristics of a typeface, even though the impression of the graphic work can change in another designer’s hands. “The conveyed message might alter but the thing that still remains is the typeface reflecting the same characteristics, which I think is fascinating.”
Stawix’s latest release is Goudar HL, a sans serif that captures the delicate imperfections of wooden type. Inspired by the 80s and 90s letterpress, Goudar HL is bubbly and affectionate, spilling warmth onto every project it touches. Its rounded architecture offers a retro vibe that feels familiar in all the right ways, creating an instant connection with the viewer.
Stawix found it challenging to maintain overall unity throughout the nine weights of Goudar HL. The differing broadness between the weights resulted in the emergence of unexpected characteristics, yet it was this complication that proved to be most enjoyable for Stawix. “To think about the whole, it was quite impressive,” he observed, citing that he found pleasure in the process of modifying characters for the prototype of Goudar until they were absolutely flawless.
The variation in weights is what makes this font family highly adaptable to a wide range of design applications, offering crisp readability and a friendly demeanor. Goudar HL is fantastic for bold headlines, clean and easily-legible editorial copy, advertising, product packaging, ingredient labels, web content, and mobile applications.
Goudar HL is available in nine weights that range from Thin to Ultra with corresponding italics for each. It offers fractions, standard ligatures, and localized forms for additional flexibility. Multilingual support extends to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin, Dutch, and Afrikaans for global accessibility.
Right now, Goudar HL is on sale for 85% off of its regular price through March 17, 2017 so it’s a great time to purchase this one.
Stawix currently offers 11 products through YouWorkForThem and if you love Goudar HL, you won’t want to miss the rest of Stawix Foundry’s portfolio. Goudar has been planned for Headline, Body, and Display, but Stawix told us there may be other versions to follow. Goudar BD (Body) is already in the works, a type design for text that is a bit more complex than Goudar HL. “It is challenging,” Stawix admitted, “but if it’s not, I wouldn’t want to do it.”
His pioneering spirit and meticulous attention to detail is an inspiration to all of us, and we can’t wait to see his future work.