Hanken Design Co. was founded in 2012 by Alfredo Marco Pradil and his wife. With more than ten years spent working in the design industry, Alfredo has extensive experience in visual identity and branding, advertising, and merchandising, as well as game and product development. Dell, Dell Blue, Absolut Vodka, Extremis, and Jameson Whiskey are but a few of the international brands that he has worked or collaborated with over the years.
With so much experience as a designer, it would make sense that Alfredo understands a thing or two about what designers really need in a font. Affordability, usefulness, and versatility are hallmarks of his foundry’s wares.
One of their newer releases, Hans Grotesque, is a smartly designed sans serif typeface. Its beauty is found in its utter simplicity; crisp lines take a no-nonsense approach, conveying messages clearly and in a very straightforward manner. The neutrality of Hans Grotesque makes it a practical choice for a wide variety of projects, including editorial applications, corporate correspondence, white papers, business cards, mobile apps, and web content.
Hans Grotesque is available in six weights with corresponding italics for each, with multilingual support that extends to Basic Latin, Western European, Euro, Central European, and Pan African Latin. Additional features include case sensitive forms, standard ligatures, discretionary ligatures, and fractions.
Hanken Design Co. is still relatively new to YouWorkForThem and we encourage you to check out their portfolio to view the rest of their products. While you’re at it, bookmark it so you won’t miss their future additions!