West Elm LOCAL © 2016 Williams-Sonoma Inc.

The global home decor retail chain West Elm chooses the bold, smooth power of the font YWFT Ultramagnetic for its worldwide marketing and branding, for in-store displays and signage as well as social media, and in WebFont format throughout its corporate website.

“Ultramag,” as we call it in-house, is one YouWorkForThem’s prizewinners, with its inherent capability to be “soft yet gothic.” The product of countless hours of research and years of refinement, YWFT Ultramagnetic is one of the most popular YouWorkForThem exclusives, spending many years in our Top Ten, much of them at Number One.

West Elm Signage using YWFT Ultramagnetic © 2016 Williams-Sonoma Inc.

In addition to the ongoing use by West Elm, YWFT Ultramagnetic has been used by Harley Davidson, Starbucks, The Disney Channel, Best Buy, Nike, Wired Magazine and Architecture Magazine, to name a few, and its timeless impact will no doubt serve for years to come.


YWFT Ultramagnetic in use at westelm.com © 2016 Williams-Sonoma Inc.

If you’re in need of custom branding, look no further than YouWorkForThem for all of your font licensing needs. Feel free to contact us today to discuss how we can help you find the best font(s) for you.