After the success of their recent “Values Matter” ad campaign (based around a custom version of our own in-house champion font YWFT Hannah), Whole Foods knew there was only one place to go to help brand their new, less expensive, smaller format store chain “365 by Whole Foods Market” – YouWorkForThem.

Working closely with the team at their advertising agency Partners & Spade, who designed the typeface, YouWorkForThem managed the conversion and tweaking of the agency’s original graphic design into a functioning font, complete with the alternate letterforms and contextual alternates that the client requested, all within a tight 2-week deadline.

The awesome results are now being used across all facets of the new store chain’s marketing and PR both online and in print, and can also be seen in-store, accompanying the tech-friendly/do-it-yourself displays that feature electronic readers with attached scales.

Become a part of the font revolution and contact us today to discuss your ideas about custom font creation and any and all font or graphics licensing needs. We can do it all. Drop us a line any time.