When the Huffington Post wanted to re-skin their mobile applications for phones and tablets, they chose Proxima Nova from designer Mark Simonson, the–in the words of their own review–”friendlier font, that lives in between Gotham and Helvetica.”
Switching the in-app text content in all of their apps worldwide to Proxima Nova Condensed Extra Bold (on iOS devices) and Proxima Nova Condensed Bold (on Android devices) allowed HuffPo to maximize the timeliness and impact of their powerful content.
”friendlier font, that lives in between Gotham and Helvetica.”
Working closely with YouWorkForThem to negotiate an extended Mobile App license to cover their large footprint, they were able to close multiple licenses for their unique global use requirements quickly and easily.
If you’re in need of a digital makeover, look no further than YouWorkForThem for all of your font licensing needs. Feel free to contact us today to discuss how we can help you find the best font(s) for you.
Images of the interface above are Copyright © 2016 The Huffington Post Media Group