Whole Foods Font
Whole Foods Organic Font
Whole Foods Font

When Whole Foods needed to brand their 2014 holiday “Values Matter” ad campaign with a personality-rich, hand drawn font, they chose the often-imitated-but-never-duplicated YWFT Hannah, our own in-house champ.

In this case, their choice was specific to YWFT Hannah Narrow, which begged their question: could we design two additional weights for this individual font, which existed only in a regular weight? Our answer was yes.

Working closely with the team at their advertising agency Partners & Spade, YouWorkForThem designed and refined Semi-Bold and Bold weights of YWFT Hannah Narrow, and offered specialized technical support to the Whole Foods art and marketing departments at their request.

Whole Foods Values Matter TV Commercial: Produce
Learn More – http://www.wholefoodsmarket.com/valuesmatter

Whole Foods Values Matter TV Commercial: Beef
Learn More – http://www.wholefoodsmarket.com/valuesmatter

See all three weights of YWFT “WF” Hannah Narrow in action on television, online, in print and in Whole Foods stores for the rest of 2014, and feel free to contact us any time to discuss your custom font needs.

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YWFT Hannah is a handwriting style font that was designed and published by YouWorkForThem in 2008. YWFT Hannah is a type design comprised of three versions that work together as one, producing not variation and contrast between weights but between widths. The loose, hand drawn quality adds yet another layer of personality to the font. There are also some additional unicase characters included in the font which can be activated as contextual alternates in OpenType.