LINE is a smartphone app that allows for free calls and messaging, both nationally and internationally, similar to recent Facebook acquisition WhatsApp. Regardless of the mobile provider, LINE allows for a very robust messaging experience, complete with video, audio, text–and of course a huge choice of custom emoji and stickers. In October 2014, it was announced by Naver that LINE has reached 560 million users worldwide.
Working closely with LINE personnel in Los Angeles, Seoul and Tokyo, YouWorkForThem designed and refined 1000 custom unique emoji, in a signature style developed together by YWFT and LINE. With very strict parameters, YWFT was able to execute the job to LINE’s exacting specifications, within a series of tight deadlines.
As of right now, only a few hundred of these custom emoji have been deployed. Look for the remaining designs to be released (free) over the next few months.
Line is a Japanese proprietary application for instant messaging on smartphones and personal computers. Line users exchange text messages, graphics, video and audio media, make free VoIP calls, and hold free audio or video conferences. Line, launched in Japan in 2011, reached 100 million users within eighteen months and 200 million users only six months later. Line became Japan’s largest social network in 2013; on October 2014, it announced that it has 560 million users worldwide, of which 170 million are active user accounts.
Line was originally developed as a mobile application for Android and iOS smartphones. The service has since expanded to BlackBerry, Nokia Asha, Windows Phone, and Firefox OS.The application also exists in versions for laptop and desktop computers using the Microsoft Windows and Mac OS platforms.
Line began in 2011 as the brainchild of engineers at NHN Japan, the Japanese arm of Naver Corporation (formerly NHN) based in South Korea. Today the popular messaging service is operated by LINE Corporation, a spinoff company headquartered in Japan, which still remains a subsidiary of Naver.
Line began in summer 2011 as a communication system for NHN Japan employees, then saw explosive growth when released to the public in June of that year. By January 18, 2013, Line had been downloaded 100 million times worldwide. The number expanded to 140 million by early July 2013 and to 200 million by July 21. As of February 2014, Japan claimed 50 million users, Thailand 22 million, Indonesia 20 million, Taiwan 17 million, while India and Spain 16 million each. NHN Company representatives promptly announced plans to reach 300 million by further expansion in East Asia, Spain, and Chile.
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