Saggy Nuts in Dubai

Its really quite odd (and ridiculous) what actually gets press in Architecture, seriously. I am starting to see a trend with the press reporting on these hideous concepts and actual projects going up (or floating) in Dubai. For example, this latest project was posted on Gizmodo, but originally on NPR. I mean, yeah the floating idea is pretty cool, but did everyone overlook that god awful and slightly perverted (saggy nuts) building concept? Maybe we should start also reporting Graphic Design that uses inner bevels and comic sans? I am all for progression, new ideas, but damn make it look good, yeah?